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TripAdmit signs agreement with Air Serbia to offer tours and activities

TripAdmit enables Air Serbia customers to book experiences in the destinations they serve


TripAdmit enables Air Serbia customers to book experiences in the destinations they serve

Date 9 th March 2022 : TripAdmit today announced that it has signed a contract with Air Serbia to provide its passengers with the ability to select and book from a full range of tours and activities in the destinations served by the airline.  

TripAdmit has produced a fully customised and bespoke white label solution for the airline. Its powerful booking software and AI technology for personalised segmentation, will maximise ancillary revenue opportunities for Air Serbia from the sale of activities to passengers.

Due to the much shorter booking window for activities, this new ancillary revenue stream will complement the existing hotel and car hire ancillary partners that the airline works with. Air Serbia is the latest airline to join TripAdmit’s portfolio of airline and travel partnerships worldwide.

Srđan Prokić, Head of eCommerce at Air Serbia said:  

“TripAdmit’s platform will allow us to offer our customers a range of tours and activities from the point of booking their flights all the way up to their return journey home. We are continuing to extend our services while exploring additional ancillary revenue opportunities this year and experiences will be a key channel for us. We are glad to announce this agreement with TripAdmit and look forward to the collaboration, providing ourcustomers with even more choice and accessibility.”

TripAdmit’s white label solution enables distribution partners to provide their customers with the opportunity to choose and book from a portfolio of over 50,000 trip and activity experiences in over100 countries globally.

Carl Cromie - Director of Travel Partnerships TripAdmit, said:

“We are proud to work with Air Serbia, which flies to over 60 destinations in Europe, North America and the Middle East. The bespoke white label solution will enable the airline to offer customers the ability to book any tour or activity in the destinations they serve, whilst driving conversions and providing a new source of ancillary revenue. This agreement further enhances the airlines’ ancillary offerings and is testament to TripAdmit´s team of developers building tailored solutions for this sector."

About TripAdmit
TripAdmit’s technology connects activity providers with travellers and distribution partners, which include airlines, online travel agents, hotels, campsites and more. Its flexible, powerful booking software and AI technology for personalised segmentation maximises revenue opportunities through increased sales of tours and activities online. The TripAdmit Distribution Network connects distribution partners with 50,000 experiences in more than 100 countries globally.

About Air Serbia:
Air Serbia was launched under that name in October 2013 as the national airline of the Republic of Serbia. From three airports in Serbia (Belgrade, Niš, Kraljevo) it flies and plans to fly to more than 60 destinations in Europe, North America and the Middle East, in passenger and cargo traffic. The airline also offers long-haul and international destinations in Asia, Australia, North America and

Africa via its codeshare partners. Air Serbia’s fleet includes one wide-body, 10 narrow-body and 6
turboprop aircraft.

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