End of Season - Maximising Marketing Returns

As the summer draws on and we continue to see the type of weather that pushes people to venture outdoors and away from home to do things, toursim operators are reporting a strong finish to the normally busy summer season. Good things don’t last forever though and many tour and activity operators are now looking to September and what is expected to be a steady slowdown of their businesses, esepcially when school restarts.

One question that we get from our customers regularly is ‘how do I generate additional sales online?’. This is because online sales enable you to sell at times when the weather isn’t pushing visitors to your ticketing desk.

In order to generate these sales there a few methods that a person with limited digital marketing knowledge and expertise can implement to grow their online presence. Let’s run through some of these below.

Consistency is Key

Any online brand/presence begins with how frequently you put out the message that your business is there and ready to recieve a booking. Even if posting something seems like a drop in the ocean, over time this will grow and you will reap the rewards.

Build Trust

By frequently posting, you are showing potential customers that this is a live and vibrant product that other people are enjoying regularly. One really strong method for building trust is to encourage users to leave an online review.

Engaging Content

It is no secret that the video based content on the likes of TikTok has blown the likes of facebook straight out of the water, the difference is that TikTok is entirely video based, video has a way higher engagement rate to written text, so get your directors hat and get shooting!

Offer a Discount

Everyone loves getting a discount, especially when booking online. If it means getting a booking over none then its worth exploring how to implement a discount for your low season with our customer success team.

Create a Marketing Calendar

We mentioned thar consistency is key, it really is. Create a calendar of when you are going to post and stick to it, add in your intended discounts and build posts arounf promoting those discounted time periods.

If you are interested in boosting your online sales at the end of the busy summer season, reach out and speak with us today to get your plan underway!