As the winter and low seasons draw closer, many of our tour and activity providers are looking at ways to increase their sales in what is typically a slower time of the year for them. A luxury of the higher season is knowing that you will get a certain mix of tours consisting of online bookings and walk-ups, but when the walk-ups aren’t as frequent during shoulder season it is better to lean into online sales to make up for the shortfall in walk-in participants.
One simple and significant adjustment we have helped our customers with has been to decrease their cut-off time for booking on their tours and activities.
What is a cut-off time?
A cut-off time is the period of time before a tour can be booked and when it is due to start.
For example, if my tour is due to start at 5:00 pm and my cut-off time is 4 hours before then the latest someone who wants to go on the 5 pm tour can book is 1:00 pm on the day that the tour is to begin.
Many providers have a 24 and 48 hour cut-off period, reducing this can have a significant impact on increased sales, this is because customers can see increased availability closer to their intended time of travel.
Can a cut-off time be easily set on the TripAdmit platform?
TripAdmit enables you to set up individual seasons for your tours, and within each season the user can easily select a cut-off period for their tour or activity. This is applicable to tours with a starting time and those with all-day availability.
How can I decrease the cut-off times on my tours?
To make this change yourself to your own tours, check out step 7 on our Knowledge base article 'Setting up tour availability'.
The team at TripAdmit is always happy to engage with our valued customers, directly reach out to our Customer Success | Account Manager Valentina Tantari to set up a 1-1 video meeting: firstname.lastname@example.org