In this months customer spotlight, we take a look at Irish based Rally School Ireland. Since coming online in 2021, RSI has consistently being one of TripAdmit's top performing ticketing system clients. We speak with them to gain some insights into their business and how they have been getting acustomed to the TripAdmit platform and gathering steam with online bookings.
Can you tell us a bit about you and your business?
Since our doors opened in September 1999, Rally School Ireland has grown to become Ireland’s premier motorsport facility. David , Veronica and Malachy Smyth started off with a fleet of 3 rally cars which over the years has grown to a fleet of over 20. Our purpose built track is designed not only to test the driver, but the car too.
Starting out solely as a rally school, RSI has branched out into drifting, supercar experiences and winter driver training and have built long standing relationships with respected brands such as Pirelli, Subaru and Total.
Rally School Ireland is situated in Scotstown, Co. Monaghan, just a 1.5 hour drive from Dublin and Belfast. Our Multi-Million Euro facility can accommodate kids 10+, individuals, couples, groups, and corporate clientele.
Who is your main target demographic?
We do not have a focus on one certain target market. As this is a suitable experience for most people. Kids as young as 10 get to drive - So we target parents for this - As it is a safe environment for the kids to leave to drive. Couples - It is a great activity for couples to take part in, a good day out & fun guaranteed This activity is suited for both men & women.
What have you found to work successfully when reaching out to your target customer?
Using social media posts/stories - Especially videos. As this grabs their attention. Ezine database is also useful to target past customers to get them back on track.
Is this Rally School Ireland’s first time selling online through the website?
What made our product a good fit for you?
TripAdmit online booking platform was a great fit for Rally School Ireland. The integration to our website was seamless & very time efficient.
Being able to contact support/TripAdmit team at anytime as was very reassuring to us as we have never used an online booking system before.
TripAdmit booking systems suited our business the most due to its functionality, it had all the necessary requirements in place for switching from manual booking to online booking.
Have you noticed an increase in direct leisure business since integrating with TripAdmit?
Yes we have received several bookings online.
How do you see Rally School Ireland growing in the future?
We hope to keep growing our online booking numbers/customers. Increasing the number of customers that we can book in on one day. To hopefully move our booking system fully onto the online booking system.
If rally school Ireland sounds of interest to you, make sure to check them out and make a booking: https://rallyschoolireland.ie/